Testimonials from LTCAdmissionsCoach.com Learners |
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As an Administrator who does not have a marketing director at this time, I have learned in the four week FAST TRAC training course what to look for and what to expect from a marketing director when we are ready to hire. The FAST TRAC philosophy of "everyone's a marketer" is vital for the entire staff. All of my staff will be implementing the meet and greet process from module one immediately. We will also have each Department do a walk through process as suggested in the training.
FAST TRAC contains essential information from identifying your referral sources, to how to conduct an effective tour and close a potential customer. Each member of the tour team - Marketing Director, Administrator, DNS, and back-up tour giver will benefit from taking this training. An added bonus during the class is sharing ideas and hearing from other facilities what they are doing in overcoming some of the obstacles we all face. A great networking opportunity as well as a support group!
This program has been a great resource of information and training. I now have ongoing marketing support and marketing tools without being part of a chain of homes that may pay for ongoing marketing training. It helps me to keep focus on the business end of marketing, strategies, and goals. By narrowing the focus on team training, it helps the full admissions process of all of our team members internally. I use the forms daily and created a binder that I use and continue to update, great forms. When hitting those dry spells we all encounter in LTC, the marketing book is EXCELLENT for new and creative ideas. I have started a networking group in our market and feel it was something we needed to help each other boost our census in our community. I am using the book for creative ideas for the holidays! Thank you for introducing this program to our facility!
Training has never been easier! LTCAC Inc’s marketing coaching and training program has been the perfect addition to our marketing program. Aside from the personalized service, LTCAC Inc’s marketing and sales training program offered a variety of relevant and timely topics to assist us in developing our admissions/marketing staff to enhance census. We will incorporate our existing materials into the program to help with training our new hires. Even our tenured staff of 10 plus years were excited about this creative and detailed approach to training, and benefited by learning new techniques. As a healthcare marketing professional with 10+ years of experience I can say with certainty that it is easy for me to go along with the ‘status quo’ as it pertains to maintaining a productive nursing home census. Employing the wealth of expertise that Andrea Zabinski provides in her LTCAC marketing program has empowered me and my team to look beyond the established norms. I am no longer perceived by my peers as a ‘Bagel Pusher’. Thanks to Andrea I am now looked to as ‘The Expert’ in long term care. The LTCAC marketing program challenged me to step outside of my comfort zone and offer expertise rather than a dozen doughnuts. I am receiving referrals now because the decision makers have me on speed dial rather than rifling through a desk to find my phone number on a pen. I strongly recommend this program to all who are suffering through low census. Andrea, you are the best! Thanks. |
This training program is a great training program to continue to
stay on track in building my referral source relationships. It is
a methodology that every marketing director needs to stay focused
in their marketing efforts. I was a consultant for many years, and
this is what every marketing director needs in the industry. I am
able to keep updated records and organize my marketing efforts with
the tool-kit forms provided in the training course. It has increased
census, but overall it is more than census, its a training program
that has kept me focused on the end result. This program has paid
for itself already. The “FAST TRAC” training program is awesome! Our marketing training was disconnected and it brought back uniformity in our marketing methodology as an organization. Learning how to target market for the “specialty programs” we provide at each of our facilities was key to our excitement about this program. Feedback from our Administrators that participated in the training program along with our marketing directors was very positive in that they are now working together as a team and understand that “everyone at the facility is responsible for marketing.” The new idea’s that were taught in the 4 week training program with LTCAC, Inc has help us to increase census in only a few short weeks. The investment in our employee’s and our organization with this training program has proven be worth the dollars spent. I would recommend this program to any organization in long term care to continue to learn new and exciting marketing techniques to help increase census and build confidence in closing referral sources and families as a team. We look forward to continuing to learn new modules with LTCAC, Inc to keep our marketing momentum at peak performance! Kelly Ganley Working with Andrea and the Fast Trac Training Program has been
revolutionary for our company. The new ideas and energy that were
brought to our group are immeasurable. Taking advantage of technology
and time tested sales techniques, this program has help make our
company more aware and responsive to sales/marketing and its impact
on our bottom line.. I wish we would have done this sooner. I have been learning the modules and find the program very user
friendly and the interactive forms help to simplify the process
of tracking our progress. This is a great fresher training course
for me and my team. I am looking forward to continued training and
ongoing admissions by using LTCAC, Inc's specialized training. My
goal is to continue training with a team approach for continued
success at our facility. |
Andrea is no stranger to how to make a company successful. As Director of Marketing I enjoyed sharing our experiences in various high level sales and marketing. The FAST TRAC program has proven to be very beneficial to me and Brighten Health Care Inc. The marketing training has not only increased our census but has made our team stronger and more effective. The FAST TRAC philosophy is a perfect example of how she brought our team together "everyone's a marketer" this is for the entire staff. Andrea has also helped our company become more successful in sales and marketing through saving time and money. I strongly recommend this program to anyone who wishes to learn new and exciting marketing techniques and team building. I guarantee you will se results.
LTCAdmissionsCoach.com's online marketing training concept is time tested, comprehensive, efficient, LTC industry specific with expert examples of real life scenarios that can be taught exponentially with our training philosophy. The role play and discussion tool-kit forms are extremely useful and will help us to stay on track with learning and marketing activities as a team. This program crosses all lines of LTC facilities in my opinion such as skilled nursing, assisted living and independent living facilities. Our ability to customize our own training curriculum with LTCAC, Inc's modules is just another added value we see at VBH. I have personally taken the 4 week FAST TRAC program that has proven to be very beneficial to me as a VP of Marketing and this proven methodology of marketing training will fit well into our organization.
I am in the business of long term care, a business I fell in love with years ago. My expertise is in admissions and marketing. I've always had a talent for networking, so I considered it my niche. As a marketing professional I've read my fair share of testimonials, and to be honest, was never quite sure what to make of them. As I write this, it is clear to me that it is simply the best way to express your pleasure and total satisfaction with a service or product. I was introduced to Andrea Zabinski, President of LTCAC inc. (Long Term Care Admissions Coach) approximately three months ago via telephone. What first got my attention as well as my admiration was the tech support. Andrea is easily accessible by phone and expedient when answering emails. However what really won me over was the fact that if you listen to Andrea, it is obvious that she has expert knowledge as well as proven techniques in the marketing field (specifically rehab marketing), but when she talks to you she is very down to earth and kind, which makes it allot easier to be receptive to the material. The program set up for our company is very detail oriented and
user friendly, you also have the ability to go back at any time
and take refresher courses. I've already used several of Andrea's
techniques within the past ninety days, some of which I'd never
thought of, others were things I did instinctively, but now I do
them more effectively and at the right time.One thing I know for
sure is that numbers don't lie, since we employed this program our
census, I'm happy to say has grown from an average of 86% company
wide, to 91% and climbing ! Andrea has helped me refocus my energy
and skill in a market that is rapidly changing. You can't go wrong
with LTCAC inc. I'm a stronger leader because of this program ! |
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Please feel free to email us at andreazabinski@ltcadmissionscoach.com for references!
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