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Core Marketing Training Modules

 

2008 Monthly Admissions Director Modules

 

2008 Manager and Administrator Training

  • Preparing to Market/Tours
    Module 1-(17 Tool-Kit Forms)


  • Establishing Your Role in your Market
    Module 2-(3 Tool-Kit Forms)


  • Target Marketing in LTC
    Module 3-(2 Tool-Kit Form)


  • Pre-Call Goals
    Module 4-(3 Tool-Kit Forms)


  • The Appointment
    Module 5-(2 Tool-Kit Forms)


  • Solving Problems/Handling Objections
    Module 6-(3 Tool-Kit Forms)


  • Skilled Nursing Closing Techniques
    Module 7-(3 Tool-Kit Forms)


  • Assisted Living & Independent Living Closing Techniques
    Module 8-(All Tool-Kit Forms)


  • Marketing Momentum
    Module 9-(3 Tool-Kit Forms)


  • Wrapping It Up
    Module 10-(Quick Reference Guide)
Ask us about our four week
"CENSUS LTCAC FAST TRAC"
marketing program with one-on-one training. Provided at an additional cost.
 

2007 Modules

  • Marketing to Baby Boomers - A Statistical Approach
    January 2008

  • Managing Your Administrator's Census and Marketing Expectations
    February 2008

  • The Successful Activity Program - A Marketer's Secret Weapon
    March 2008

  • How to Avoid Ineffective Collateral - Five Killer Alternatives
    April 2008


  • The Four Seasons of Publicity (Press Releases) - An Annual Plan
    May 2008

  • Become the SOURCE of Senior Living Information
    June 2008


  • Increasing Your Value - Seven Steps to Gaining the Edge in Your Marketing
    July 2008


  • 10 NEW Tips for Networking in Healthcare
    August 2008

  • The Top 12 Healthcare Marketing Budget Wastes
    September 2008


  • Outrageous Holidays - Creating Your Own Community "Niche"
    October 2008
  • Understanding Insurance Based Census Building in Skilled Facilities
    November 2008


  • Brainstorming for Successful Marketing Ideas
    December 2008
 

2007 Modules

  • Creating the Ultimate Marketing Program - Using Your Entire Staff
    January 2008


  • A Practical Approach for the Empty Bed Syndrome
    March 2008


  • Hire For Attitude, Train for Success - The Secret to Successful Hiring
    May 2008


  • The Administrators Guide to Leading and Facilitating Staff Meetings
    July 2008


  • Preparing Your Staff for the Culture Change in LTC Healthcare
    September 2008


  • A Tactical Plan for Reducing Staff Turnover in Healthcare
    November 2008