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A Current List of FastTrac Live Web Training

 

A Current List of Marketing Training Modules for Marketing Directors in Skilled Nursing and Assisted Living

 

A Current List of Training Modules for Administrators and Managers

  • Preparing to Market/Touring
  • Establishing Your Role in Your Market
  • Target Marketing in LTC
  • Pre-Call Goals
  • The Appointment
  • Solving Problems/Handling Objections
  • Skilled Nursing Closing Techniques
  • Assisted Living & Independent Living Closing Techniques

New Marketer Modules for 2010

  • Building Senior Care Alliances
  • Optimal Cold Calling Techniques
  • Cross Selling Your Services
  • Your Website - What is your message?
  • How to Capture Referrals Using Social Media
  • Blogs - A New Marketing Ingredient
  • Effective Marketing Blitzes
  • Experimental Marketing-Touch Points
  • Referral Management 101
  • How to Use Testimonials to Gain Credibility
  • Staying Top of Mind
  • The Art of Writing Sales Letters

New Administrator/Manager Modules for 2010

  • Building Senior Care Alliances with other Managers
  • Your Marketing Accountability
  • Creative Amenities
  • Using Your Entire Staff for Marketing
  • The Skinny on Advertising
  • Blending Networking into Your Life
 
  • 10 Tips for Networking in LTC
  • 12 Marketing Budget Wastes
  • 5 New Ideas to Networking
  • Assisted Living Sales Techniques
  • Becoming the Source of Senior Living Information
  • Brainstorming Ideas
  • Census or Revenue-What Are You Chasing?
  • Conducting a Successful Open House
  • Conducting Presentations
  • Expert Tour Training
  • How to Avoid Ineffective Collaterals
  • How to Capture the High Paying Rehab Admissions
  • How to Conduct a Successful Lunch and Learn
  • How to Create a Winning Newsletter
  • How to Test Your Competitive Marketing Strategy
  • Increasing Your Value-Seven Steps to Gaining the Edge
  • Managing Census in a Competitive Market
  • Managing Your Administrators Census and Marketing Expectations
  • Marketing Events/What Works-What Doesn't
  • Marketing Is Everything!
  • Marketing to Baby Boomers
  • Motivation and Culture
  • Mystery Shopping! It Works!
  • Outrageous Holiday's
  • Personality Profiling
  • Physician Selling
  • Raise Your Tour Conversion Ratio
  • Referrals with In-House Events
  • S.M.A.R.T. Marketing
  • The Four Seasons of a Press Release
  • The Successful Activity Program
  • The True Power of a Thank You
  • Time Management-Making the Most of your Marketing Time
  • Understanding Insurance Based Marketing
  • What Does Attitude Have To Do With Success?
 
  • A Practical Approach to the Empty Bed Syndrome
  • A Tactical Plan to Reduce Employee Turnover
  • Administrator-Boosting Team Productivity
  • Administrators Guide to Facilitating Staff Meetings
  • Coaching in LTC
  • Creating the Ultimate Marketing Program
  • Culture Change for Your Facility or Community
  • Hire for Attitude, Train for Success
  • Hiring a Dynamic Marketer
  • Key Areas of Effective Communication
  • Management Relationship Skills
  • Managing Teams
  • Patient Centered Care
  • Preparing your Staff for Culture Change
  • Sharpening Leadership Skills
  • Strategic Staff Retention
  • Supporting Your Marketing Team
  • The Administrators Role in Marketing-Supportive Leadership
Ask us about our four week
"CENSUS LTCAC FAST TRAC"
marketing program with one-on-one training. Provided at an additional cost.